Ebook Praxiswissen E-Commerce (German Edition), by Michael Keukert, Tobias Kollewe
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Praxiswissen E-Commerce (German Edition), by Michael Keukert, Tobias Kollewe
Ebook Praxiswissen E-Commerce (German Edition), by Michael Keukert, Tobias Kollewe
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Sie m�chten einen Online-Shop er�ffnen und suchen nach einem Buch, das Ihnen alle zu beachtenden Themen umfassend erkl�rt? Ihr Online-Shop besteht bereits, aber Sie haben noch keinen Weg gefunden, ihn richtig bekannt zu machen? Oder sind Sie bereits im E-Commerce aktiv und m�chten bei der zweiten Generation Ihres Online-Shops alles richtig machen? "Praxiswissen E-Commerce – Das Handbuch f�r den erfolgreichen Online-Shop" ist das Grundlagenwerk f�r alle, die sich als H�ndler und Shop-Betreiber mit dem Thema Online-Shop befassen. Pre-Sales: Das praxisnahe Buch deckt alle Bereiche des realen E-Commerce in der Praxis ab. Der erste Abschnitt widmet sich den Themen, die vor dem Start des Online-Shops wichtig sind: Von der Definition von Zielgruppen bis zur Erstellung eines Businessplans unter Ber�cksichtigung von variable und fixe Kosten. Die Entscheidung f�r die richtige Software, Tipps f�r die Agenturauswahl, Ratschl�ge zum Finden des idealen Domainnamens und nat�rlich ein realistischer Zeitplan werden ebenso behandelt. Sales: Im zweiten Buchabschnitt dreht sich alles um den eigentlichen Kaufvorgang. Dabei geht es vor allem um die Inhalte Ihres Shop-Systems. Der optimalen Produktpr�sentation und dem Checkout-Prozess im Online-Shop wird besondere Aufmerksamkeit gewidmet. Die Abwicklung von Bestellungen (Logistik) spielt dabei ebenso eine Rolle wie Zahlungsarten und Zahlungsausfall. Und nat�rlich geht es auch um die rechtlichen Aspekte des Online-Handels in Deutschland und bei der anstehenden Internationalisierung eines Online-Shops. After-Sales: Und weil "nach dem Kauf" auch immer "vor dem Kauf" ist, besch�ftigt sich der dritte Teil des Buches ausf�hrlich mit Marketing-Fragestellungen. Dabei geht es um Kundenservice und Offline-Werbung (Paketbeileger, Mailings, Anzeigenwerbung), um Online-Marketing mit Suchmaschinen, Google AdWords, E-Mail-Marketing und um den geeigneten Social-Media-Einsatz bis hin zu Shop-Controlling und dem Verkauf auf anderen Plattformen.
- Sales Rank: #1089164 in eBooks
- Published on: 2014-11-04
- Released on: 2014-12-03
- Format: Kindle eBook
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