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This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.
- Sales Rank: #1145789 in Books
- Brand: Brand: Psychology Press
- Published on: 2009-07-27
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x 1.50" w x 6.30" l, 2.30 pounds
- Binding: Hardcover
- 538 pages
- Used Book in Good Condition
Review
"Changing Behavior will be useful to any social scientist or practitioner interested in predicting intentions or behavior or in designing interventions to change intentions or behavior." – Eddie M. Clark in PsycCRITIQUES
"[The book] provides a fantastic resource and guide for predicting behaviour within the reasoned action framework." – Stephan U. Dombrowski, University of Aberdeen, in The Psychologist
"In this book, Martin Fishbein and Icek Ajzen provide the definitive description of the powerful reasoned action approach to predicting behavior. These two social psychologists have collaborated in pursing this approach for over 30 years. Their lucid integration of a very large body of applied and basic research is of immense value for all who are interested in attitudes and the prediction of behavior." - Alice Eagly, Professor of Psychology, Northwestern University
"This scientific guide to predicting behavior arrives at an opportune moment. Never before have so many social issues demanded that we understand behavior change and get it right. This readable, rigorous, proven account will interest everyone interested in explaining and forecasting why people do what we do." - Susan T. Fiske, Professor of Psychology, Princeton University
About the Author
University of Pennsylvania, USA University of Massachusetts Amherst University of Massachusetts, USA
Most helpful customer reviews
2 of 2 people found the following review helpful.
An essential to understanding, predicting, and influencing behavior
By Richard L. Gorsurh
This is a general treatment, presenting the basics of much of the area which social psychologists treat under the topic of attitudes. It balances this general approach by detailing the reasoned action model. The prior work with this model, detailed in previous books and many empirical studies by other psychologists, is presented so that the reader can learn the model. The model treats people's decision making as the basic factor in our behavior. Based upon an understanding of the bases of the reasons for the action leads to ways in which the reasons con be evaluated and behavior made consistent with reality and one's values.
1 of 1 people found the following review helpful.
Well written. Very informative.
By BassAl
Well written. Very informative. Very helpful in my studies. If you need TPB/TRA theory this is as great a place as any and better than most.
0 of 0 people found the following review helpful.
Five Stars
By Anita
important
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